Understanding the Global Demand for Indian Sarees
The allure of Indian sarees has long crossed borders, captivating fashion enthusiasts across the globe. In recent years, the demand for Indian sarees in the USA has grown rapidly, fueled by a mix of cultural curiosity, South Asian diaspora communities, and Hollywood-inspired ethnic fashion trends.
The U.S. fashion market has welcomed sarees for festive occasions, weddings, and even corporate events where multicultural fashion is celebrated. This presents an enormous opportunity for Indian exporters to capitalize on the $20+ billion ethnic wear market.
Why Export Sarees from India?
India is the global hub of handloom and textile craftsmanship. Exporting sarees offers:
- High-Profit Margins: Due to low production costs in India and premium pricing abroad.
- Government Incentives: Textile exporters benefit from schemes like RoDTEP and EPCG.
- Rich Variety: From Banarasi to Chanderi, India offers thousands of unique designs.
- Cultural Soft Power: Sarees represent India’s heritage, making them ideal for international markets.
Popular Types of Sarees in the US Market
When exporting, knowing what sells is crucial. The following saree categories are most in demand among U.S. buyers:
- Banarasi Sarees – Known for intricate zari work and wedding wear.
- Kanjivaram Sarees – Popular in Tamil and Telugu communities abroad.
- Cotton & Linen Sarees – Favored for casual and office wear.
- Chiffon & Georgette Sarees – Lightweight and modern.
- Designer & Fusion Sarees – Targeting millennials seeking Indo-Western styles.
To maximize sales, consider listing sarees that cater to both traditional festivals (like Diwali and Navratri) and modern occasions (like corporate parties or casual outings).
Legal Requirements for Exporting Sarees from India
Before you begin selling internationally, compliance is key. Exporting sarees requires a few essential documents and licenses:
- Import Export Code (IEC):
Obtainable from the Directorate General of Foreign Trade (DGFT). It’s mandatory for all exporters.- Apply online at: https://www.dgft.gov.in
- Required documents: PAN card, Aadhaar, bank details, and business registration proof.
- GST Registration:
Necessary for domestic and export taxation compliance. - Export Promotion Council (EPC) Registration:
Join the Apparel Export Promotion Council (AEPC) or Textile Export Promotion Council (TEXPROCIL) to avail of government incentives. - Shipping Bill & Commercial Invoice:
Essential for customs clearance. - Certificate of Origin:
Required to verify the sarees’ Indian origin for customs purposes.
Finding the Right Suppliers or Manufacturers
If you don’t produce sarees yourself, collaborate with reputed manufacturers from textile hubs such as Surat, Varanasi, Chennai, or Kolkata.
Tips:
- Visit textile exhibitions like India International Garment Fair (IIGF).
- Check for compliance certifications such as ISO or OEKO-TEX.
- Maintain quality control by inspecting fabric texture, colorfastness, and stitching.
Packaging, Labeling, and Shipping Requirements
Export packaging plays a huge role in preventing damage during long-distance shipping.
- Use moisture-resistant polybags for individual sarees.
- Label clearly with fabric type, care instructions, and origin.
- Choose corrugated boxes for bulk shipments.
- For the USA, ensure compliance with U.S. customs packaging guidelines.
Shipping Tip:
Use reliable freight services such as DHL Express, FedEx, or India Post EMS for small consignments. For bulk exports, partner with freight forwarders familiar with textile exports.
How to List Sarees on Amazon USA
Amazon’s Global Selling Program lets Indian sellers reach millions of U.S. customers.
Step 1: Create a Global Seller Account
Visit Amazon Global Selling.
You’ll need:
- IEC code
- PAN card
- Business address proof
- Valid bank account for international payments
Step 2: Product Listing Optimization
Focus on:
- SEO-optimized titles (“Banarasi Silk Saree – Handwoven Bridal Saree from India”)
- High-resolution images
- Keyword-rich descriptions
- Competitive pricing and fast delivery options
How to Sell Sarees on Walmart Marketplace USA
Walmart Marketplace is another lucrative channel.
Registration Process:
- Apply at Walmart Marketplace.
- Provide your business registration, tax details, and shipping strategy.
- Approval may take 2–4 weeks.
Fulfillment:
You can use Walmart Fulfillment Services (WFS) or third-party logistics providers (3PLs).
Payment Methods and Currency Exchange
Amazon and Walmart remit payments in USD, which can be converted via:
- Payoneer
- Wise (TransferWise)
- Direct bank transfers through RBI-approved channels
Pro Tip: Always monitor currency fluctuations using tools like XE.com to optimize your conversion rates.
Marketing and Branding Strategies
To build a lasting presence in the USA:
- Create a brand identity on Amazon (via Brand Registry).
- Use Instagram and Pinterest to showcase designs.
- Collaborate with South Asian influencers in the U.S.
- Offer seasonal discounts (e.g., Diwali, Raksha Bandhan).
Common Challenges and Solutions
| Challenge | Solution |
| Customs delays | Partner with experienced freight forwarders |
| Product returns | Offer clear size and care guides |
| High competition | Niche branding and quality assurance |
| Payment issues | Use secure remittance platforms like Payoneer |
Cost Breakdown and Profit Margin
| Expense Type | Approx. Cost (INR) |
| Saree Purchase | ₹800 – ₹3,000 |
| Packaging & Labeling | ₹150 |
| Shipping | ₹600 – ₹1,200 |
| Platform Fees | 10–15% |
| Profit Margin | 25–40% |
FAQs – Exporting Sarees from India to USA
Q1. Do I need an IEC code to export sarees?
Yes, it’s mandatory for all exporters from India.
Q2. Can I export handloom sarees without a registered brand?
Yes, but branding helps increase visibility and buyer trust.
Q3. Which is better—Amazon or Walmart?
Amazon offers faster reach, while Walmart ensures premium buyers.
Q4. How can I handle returns from U.S. customers?
Use Amazon’s FBA return policy or hire a local return agent.
Q5. Is there a demand for cotton sarees in the USA?
Absolutely. Cotton and linen sarees are preferred for comfort and daily wear.
Q6. How do I price my sarees competitively?
Include all costs (product, packaging, shipping, platform fees) before finalizing retail price.
Conclusion – Turning Saree Exports into a Global Brand
Exporting sarees from India to the USA through Amazon and Walmart can be a highly profitable and sustainable business. With the right licenses, strategic marketing, and quality products, you can transform your small saree business into a globally recognized brand.
