Introduction to Brass Handicrafts Export
Exporting brass handicrafts from India to Dubai is not just about trade—it’s about carrying centuries of Indian artistry into a booming international market. Indian brass handicrafts, with their intricate designs and cultural value, have found a strong demand in Dubai. Known for being a global trade hub, Dubai attracts artisans, exporters, and buyers who value authenticity, tradition, and quality.
In this detailed guide, we’ll walk you through the entire process of how to export brass handicrafts from India to Dubai, covering everything from licenses and documentation to shipping methods, buyer sourcing, and marketing strategies.
Importance of Brass Handicrafts in Global Trade
Brass handicrafts represent a rich tradition of Indian craftsmanship. From home décor and religious idols to furniture and utility items, brass products have always been in high demand in international markets. Their durability, aesthetic appeal, and spiritual significance make them a top export choice.
The global handicraft market has been growing steadily, with India being one of the leading suppliers. The demand in Dubai is particularly strong due to the cultural similarities, luxury retail environment, and love for traditional art.
Why Dubai is a Major Market for Indian Handicrafts
Dubai is often called the “Gateway to the Middle East.” With its vibrant retail sector, diverse population, and thriving tourism industry, it provides an ideal marketplace for Indian handicrafts. Dubai’s luxury malls, traditional souks, and online shopping platforms create ample opportunities for exporters.
Additionally, the UAE government encourages international trade with business-friendly policies, low import duties, and access to regional markets like Saudi Arabia, Oman, and Qatar.
Understanding the Brass Handicraft Industry in India
Key Brass Handicraft Hubs in India (Moradabad, Jaipur, etc.)
India is home to several brass handicraft hubs, including:
- Moradabad (Uttar Pradesh): Known as the “Brass City,” producing decorative items, utensils, and religious idols.
- Jaipur (Rajasthan): Famous for traditional brass décor and jewelry.
- Delhi & Haryana: Known for brass furniture and custom designs.
These hubs have skilled artisans who preserve centuries-old traditions while adapting to modern designs.
Types of Brass Handicrafts in Demand in Dubai
Dubai’s buyers often look for:
- Brass décor items like vases, lamps, and wall hangings.
- Religious and spiritual artifacts (idols, diyas, incense holders).
- Luxury brass furniture and dining sets.
- Customized corporate gifts made of brass.
Since Dubai caters to both tourists and residents, there’s demand for both affordable souvenirs and high-end luxury brass products.
Cultural and Aesthetic Value of Indian Brass Products
Brass handicrafts symbolize elegance, tradition, and spirituality. Many Indian exports are used for religious rituals, luxury home décor, and corporate gifting in Dubai. Their handcrafted uniqueness appeals to both expatriates and Emiratis.
Market Research Before Exporting
Identifying Buyer Preferences in Dubai
Before diving into the export process, it’s crucial to understand what Dubai buyers are looking for. While traditional brass idols and décor items remain popular, the city’s cosmopolitan population often prefers modern brass designs blended with tradition. Conducting surveys, exploring Dubai’s handicraft markets like Dubai Gold Souk and Souk Madinat Jumeirah, and analyzing online demand through platforms like Amazon.ae and Noon.com can help exporters align with local preferences.
Competition Analysis and Pricing Strategy
Indian exporters face competition not only from domestic suppliers but also from countries like China, Turkey, and Egypt, which export brass and metal handicrafts. A competitive pricing strategy is essential. Exporters should calculate production, shipping, customs, and marketing costs before finalizing pricing. Offering unique, handmade, and high-quality brass items gives Indian exporters a competitive edge in Dubai.
Seasonal and Festival Demand in Dubai
Dubai’s retail industry thrives during festive seasons. The demand for brass handicrafts peaks during:
- Ramadan and Eid (decorative lamps, lanterns, and religious items).
- Diwali (brass diyas and idols).
- Christmas and New Year (brass home décor and gifts).
Aligning production and shipping with these seasons ensures higher sales and better profit margins.
Legal Requirements for Export from India
Mandatory Export Licenses and Registrations
To legally export brass handicrafts from India, you must register with the Directorate General of Foreign Trade (DGFT) and obtain the following:
- Import Export Code (IEC)
- Registration with the Export Promotion Council for Handicrafts (EPCH)
- Registration-cum-Membership Certificate (RCMC)
These registrations allow you to claim export incentives and establish credibility with international buyers.
Role of IEC (Import Export Code)
The IEC code is a 10-digit number issued by DGFT and is mandatory for all exporters. Without it, customs clearance and international payments are impossible. Applying online is simple and requires basic documents like PAN, Aadhaar, and bank details.
GST and Tax Compliance for Exporters
Although exports are zero-rated under GST, exporters must register under GST to claim refunds on input tax credit (ITC). Maintaining proper invoices, tax records, and export documentation ensures smooth compliance and prevents penalties.
Import Regulations in Dubai (UAE)
Customs Duties on Brass Products
The UAE generally imposes a 5% customs duty on imported goods, but handicrafts may qualify for reduced tariffs under certain trade agreements. Exporters should verify product classification under the HS Code for brass handicrafts to determine exact duties.
UAE Standards and Quality Certifications
The Emirates Authority for Standardization and Metrology (ESMA) sets product standards for imports. Brass handicrafts must meet quality, safety, and packaging requirements. Exporters should ensure that products are non-toxic, durable, and safe for consumer use.
Restricted and Prohibited Items List
While brass handicrafts are allowed, exporters should avoid sending items that fall under Dubai’s restricted or prohibited import list, such as religiously offensive materials, items with banned symbols, or products containing hazardous chemicals.
Step-by-Step Export Procedure
Product Sourcing and Quality Check
Work closely with artisans and manufacturers in hubs like Moradabad or Jaipur to source authentic brass products. Every item must undergo strict quality checks to ensure durability, polish, and finishing meet international standards.
Packaging Standards for International Shipping
Packaging plays a critical role in exporting fragile brass items. Best practices include:
- Using bubble wrap, foam, and corrugated boxes.
- Adding moisture-resistant layers to prevent tarnishing.
- Ensuring compliance with Dubai’s eco-friendly packaging guidelines.
Documentation Required for Export
A complete set of documents ensures hassle-free customs clearance. These include:
- Commercial invoice
- Packing list
- Bill of lading or airway bill
- Certificate of origin
- Export declaration forms
Choosing Shipping Method (Air vs. Sea Freight)
- Air Freight: Faster, ideal for lightweight and urgent shipments.
- Sea Freight: Cost-effective for bulk orders but takes longer.
Most exporters choose sea freight for bulk brass handicrafts due to weight and volume.
Required Documents for Exporting Brass Handicrafts
Commercial Invoice and Packing List
A commercial invoice serves as proof of sale and contains details like buyer-seller information, product description, HS code, and pricing. The packing list specifies the number of boxes, weight, and dimensions, helping Dubai customs verify goods quickly.
Bill of Lading / Airway Bill
- Bill of Lading (B/L): Used in sea shipments, issued by the shipping line.
- Airway Bill (AWB): Used in air shipments, issued by the airline.
Both documents act as contracts between exporter and carrier, ensuring smooth cargo handling.
Certificate of Origin
Issued by the Indian Chamber of Commerce, this document certifies that the handicrafts originate from India. Dubai customs often require this certificate to verify authenticity and eligibility for reduced tariffs.
Export Declaration Forms
The Shipping Bill (filed electronically via ICEGATE in India) is mandatory for customs clearance. It contains all details related to the consignment.
Logistics and Transportation Options
Air Cargo vs. Sea Cargo for Dubai
- Air Cargo: Faster (2–4 days), best for small, urgent shipments, but higher in cost.
- Sea Cargo: Cheaper for bulk items, takes around 10–14 days from Indian ports like Mumbai or Mundra to Dubai’s Jebel Ali Port.
Cost and Time Comparison
| Mode | Transit Time | Average Cost (per kg) | Best For |
| Air Freight | 2–4 days | ₹250–₹500 | Small, urgent, high-value orders |
| Sea Freight | 10–14 days | ₹80–₹150 | Bulk, heavy, large-volume shipments |
Role of Freight Forwarders
Freight forwarders handle customs clearance, warehousing, and shipping. Partnering with experienced companies in India or Dubai ensures smoother logistics and reduces risk of delays.
Finding Buyers in Dubai
Online B2B Platforms (Alibaba, TradeIndia, etc.)
Platforms like Alibaba, Indiamart, TradeIndia, Global Sources, and ExportHub connect Indian exporters with international buyers. Creating a professional company profile with high-quality product photos increases credibility.
Dubai Trade Fairs and Exhibitions
Participating in events like the Dubai International Trade Fair or INDEX Dubai Exhibition provides face-to-face networking with importers, distributors, and retailers.
Partnering with Local Importers and Distributors
Many exporters prefer working with Dubai-based importers who already have established distribution channels in souks, malls, and e-commerce stores. This reduces risk and increases market penetration.
Marketing Brass Handicrafts in Dubai
Digital Marketing and Social Media Campaigns
Creating brand visibility is key. Exporters should:
- Run Instagram and Facebook ads targeting Dubai residents.
- Showcase handicrafts on LinkedIn and B2B forums.
- Collaborate with influencers in UAE’s lifestyle and décor niche.
Showcasing Products in Dubai Malls & Souks
Dubai malls attract millions of visitors, while souks like the Dubai Gold Souk are famous for traditional shopping. Setting up retail outlets or renting stalls during festivals boosts visibility.
Leveraging E-commerce Platforms in UAE
Exporters can sell directly to consumers via Amazon.ae, Noon.com, Namshi, and Carrefour UAE. These platforms handle payment gateways and provide access to a wide customer base.
Cost Breakdown and Profit Margins
Production Costs in India
Production includes raw material costs, labor wages, polishing, and finishing. Typically, brass handicrafts cost ₹500–₹5,000 per piece, depending on size and design.
Shipping and Customs Expenses
Freight, insurance, packaging, and Dubai customs duties add to export costs. On average, shipping accounts for 10–20% of the product value.
Profit Margin Analysis in Dubai Market
Since brass handicrafts fall under luxury décor, profit margins are high. Exporters usually achieve 25–40% margins in Dubai, especially when selling directly to retailers or online platforms.
Common Challenges in Exporting Brass Handicrafts
Quality Control Issues
Inconsistent finishing or polishing can lead to rejections. Exporters must implement strict quality checks before shipment.
Handling Delays in Customs Clearance
Incomplete documentation often causes delays. Hiring an experienced customs agent in Dubai minimizes risks.
Competition from Other Countries
China and Turkey often compete with India on pricing. However, India’s handmade uniqueness and heritage designs give it a strong competitive advantage.
Tips for First-Time Exporters
Building a Strong Export Business Plan
A detailed plan covering production, logistics, pricing, and buyer acquisition ensures long-term sustainability.
Networking with Export Promotion Councils
Joining bodies like the Export Promotion Council for Handicrafts (EPCH) helps exporters connect with buyers and benefit from government incentives.
Avoiding Legal and Financial Risks
Use secure payment methods like Letter of Credit (LC) or Advance Payments to safeguard against fraud.
Case Study: Successful Brass Handicraft Exporter from India
Business Growth Story
A small handicraft exporter from Moradabad started with just five artisans and now supplies brass décor to luxury hotels in Dubai. By leveraging Amazon.ae and local distributors, the business scaled rapidly.
Lessons for New Exporters
- Start small and test the Dubai market.
- Invest in high-quality packaging and branding.
- Build trust with buyers through consistent delivery.
FAQs on Exporting Brass Handicrafts to Dubai
Q1: Do I need a license to export brass handicrafts from India?
Yes, you need an Import Export Code (IEC) and registration with EPCH.
Q2: What is the HS code for brass handicrafts?
The HS code typically falls under 7419 (other articles of copper, including brass).
Q3: How much customs duty does Dubai charge?
Usually 5% duty, but handicrafts may qualify for reduced rates.
Q4: Can I sell brass handicrafts on Amazon.ae directly?
Yes, but you’ll need a Dubai trade license or work with a local distributor.
Q5: Which shipping method is better for brass handicrafts?
Sea freight is best for bulk orders, while air freight suits urgent or lightweight shipments.
Q6: How profitable is brass handicraft export to Dubai?
Profit margins typically range between 25–40%, depending on product type and marketing.
Conclusion: Building a Sustainable Export Business
Exporting brass handicrafts from India to Dubai is a lucrative opportunity for entrepreneurs. With strong demand, cultural appreciation, and Dubai’s thriving retail sector, Indian exporters can establish a profitable business. Success requires market research, legal compliance, efficient logistics, and effective marketing.
By combining traditional Indian artistry with Dubai’s modern trade environment, exporters can build a sustainable and growing business that showcases the timeless beauty of Indian brass handicrafts.
