Introduction to Tea Export from India
India is not just a nation of tea drinkers—it’s one of the largest tea producers and exporters in the world. With its lush tea gardens in Assam, Darjeeling, and Nilgiris, the country exports millions of kilograms of tea every year. Among global destinations, the United Kingdom (UK) stands as one of the top importers of Indian tea, reflecting a deep-rooted historical and cultural connection.
Why India Is a Global Leader in Tea Production
India produces over 1.3 billion kilograms of tea annually, making it a powerhouse in the global tea industry. The diversity of Indian teas—from Darjeeling’s floral aroma to Assam’s bold flavor—caters to a wide variety of international tastes. The Tea Board of India, a government body, regulates and promotes the export of Indian teas across global markets.
The Growing Demand for Indian Tea in the UK Market
The UK’s tea culture is legendary, and the demand for authentic, high-quality Indian tea continues to grow. British consumers appreciate Indian teas for their strength and flavor, especially Assam and Darjeeling blends. With the rising trend of organic and specialty teas, there’s tremendous opportunity for exporters who can meet the UK’s quality and safety standards.
Understanding Tea Export Regulations
Before exporting tea, it’s essential to understand both Indian export regulations and UK import standards to ensure smooth trade operations.
Overview of Indian Export Regulations
The Directorate General of Foreign Trade (DGFT) governs export activities in India. Exporters must obtain valid licenses, ensure quality control through the Tea Board, and adhere to packaging and labeling norms set by FSSAI (Food Safety and Standards Authority of India).
Key UK Import Requirements and Compliance Standards
In the UK, tea imports fall under the Food Standards Agency (FSA). Exporters must comply with the UK’s food hygiene, labeling, and pesticide residue standards. Non-compliance can result in shipment delays or rejections.
Step 1: Research the UK Tea Market
Research forms the foundation of a successful export business. Understanding what UK consumers want will help you tailor your products effectively.
Identifying Tea Varieties in Demand
Assam, Darjeeling, and Nilgiri teas are the most popular among UK buyers. Recently, green tea, herbal blends, and organic teas have seen a surge in demand due to growing health consciousness.
Analyzing Target Audience and Pricing Trends
British consumers prefer premium and ethically sourced teas. Research your competitors, identify your target demographic (e.g., health-conscious millennials or traditional tea lovers), and price your tea competitively.
Step 2: Obtain Required Licenses and Registrations
Every exporter from India must fulfill basic legal formalities before starting operations.
Registering as an Exporter with DGFT
The first step is registering with the Directorate General of Foreign Trade. This enables you to participate in India’s official export ecosystem.
Acquiring the IEC Code (Import Export Code)
You cannot export without an IEC Code, which is issued by the DGFT. This 10-digit number acts as your unique export identification code.
FSSAI License and Tea Board Registration
Since tea is a consumable product, you need an FSSAI license to ensure compliance with food safety norms. Additionally, registration with the Tea Board of India is mandatory for exporting certified tea.
Step 3: Select High-Quality Tea and Reliable Suppliers
Tea quality determines your brand’s reputation in the UK market.
Choosing Between Orthodox, CTC, and Green Teas
- Orthodox Tea: Premium hand-processed tea with rich flavor.
- CTC Tea (Crush, Tear, Curl): Ideal for strong black tea blends.
- Green Tea: Popular among health-conscious UK consumers.
Ensuring Quality Standards and Certifications
Ensure your tea is ISO certified and conforms to UK food safety norms. Getting certifications like Rainforest Alliance, Fairtrade, or Organic India can enhance your brand credibility abroad.
Step 4: Packaging and Labeling Requirements
Proper packaging ensures the freshness and safety of your tea during long shipping journeys.
UK Packaging Regulations for Food and Beverages
Packaging should be airtight, moisture-proof, and eco-friendly. The UK prefers recyclable materials, and plastic use is heavily regulated.
Labeling Rules: Ingredients, Origin, and Nutritional Information
Labels must clearly mention:
- Product name and brand
- Ingredients list
- Net quantity and date of packing
- Country of origin (India)
- Manufacturer details
- Storage and brewing instructions
Non-compliance can lead to product recalls or import rejection.
Step 5: Determine Shipping and Logistics
Efficient logistics help reduce costs and ensure timely delivery.
Choosing the Right Mode of Transport (Sea vs Air)
- Sea Freight: Economical for large consignments.
- Air Freight: Faster but more expensive; suitable for premium teas.
Selecting a Reliable Freight Forwarder
Partner with a licensed freight forwarder who can manage customs paperwork, insurance, and container handling.
Step 6: Customs Documentation and Procedures
Customs clearance is one of the most critical stages in the export process. Incomplete or inaccurate documentation can delay shipments or lead to penalties.
Essential Documents Required for Tea Export
Here’s a list of the key export documents every Indian tea exporter must prepare:
| Document Name | Purpose / Description |
| Bill of Lading (B/L) | Proof of shipment; issued by the carrier. |
| Commercial Invoice | Contains product details, quantity, and price. |
| Packing List | Lists items, weight, and packaging details. |
| Certificate of Origin | Confirms that the tea originates from India. |
| Phytosanitary Certificate | Ensures that the tea is free from pests and diseases. |
| Quality Certificate from Tea Board | Certifies quality as per Tea Board of India standards. |
| Insurance Certificate | Covers loss or damage during transit. |
| Letter of Credit / Payment Terms | Confirms the agreed payment method between buyer and seller. |
✅ Pro Tip: Always cross-check documentation with your freight forwarder or customs broker to ensure compliance with both Indian and UK regulations.
Customs Clearance Process in India and the UK
- Export Customs Clearance in India
- Submit shipping bill through ICEGATE (Indian Customs online portal).
- Get cargo inspected and cleared by customs.
- Obtain “Let Export Order” before shipment departs.
- Import Clearance in the UK
- Consignee files an import declaration with HM Revenue and Customs (HMRC).
- Customs duty and VAT are paid (if applicable).
- The shipment is released to the importer after all checks.
Step 7: Payment Methods and Trade Finance
Getting paid securely is as important as exporting the product. Choosing the right payment method protects both buyer and seller.
Secure Payment Options for Exporters
Common international payment methods include:
- Advance Payment: The safest for the exporter; buyer pays before shipment.
- Letter of Credit (LC): Ensures secure payment via banks.
- Documentary Collection: Banks handle documents, ensuring a secure exchange.
- Open Account: Suitable for long-term, trusted partners.
Understanding Letters of Credit and Trade Insurance
A Letter of Credit (LC) acts as a guarantee from the buyer’s bank, ensuring payment once all conditions are met. Additionally, exporters can protect their payments using export credit insurance from ECGC (Export Credit Guarantee Corporation of India) — a government-backed organization that covers risks of non-payment.
Step 8: Marketing and Building Relationships in the UK
The UK tea market is mature but still welcomes authentic and unique Indian teas. Building a brand identity is essential for long-term success.
Creating a Brand Presence in the UK Market
- Develop a brand story highlighting India’s heritage in tea cultivation.
- Build a professional website showcasing your product range and certifications.
- Leverage social media marketing and online tea communities.
- Collaborate with UK influencers who promote ethical and organic products.
Partnering with Distributors and Retail Chains
Building partnerships with UK-based importers, wholesalers, and tea retailers helps in scaling distribution. Participate in international tea exhibitions such as:
- World Tea Expo
- UK Tea & Infusions Association Events
- Food & Drink Expo Birmingham
Networking through these platforms opens doors for bulk buyers, supermarket chains, and specialty tea cafés.
Common Challenges in Tea Export and How to Overcome Them
Despite the lucrative potential, exporters face several hurdles in international trade. Knowing these in advance helps mitigate risks.
Regulatory Barriers and Shipping Delays
Different nations have varying standards for pesticide residue and food safety. To prevent rejections:
- Test samples before shipping.
- Maintain consistent quality.
- Work with logistics partners who specialize in food exports.
Shipping delays can also occur due to port congestion or customs backlogs—plan buffer times and keep buyers informed.
Managing Quality Control and Storage Issues
Tea is hygroscopic and sensitive to moisture. Poor storage during transit can ruin quality.
To avoid this:
- Use moisture-proof packaging.
- Store tea in temperature-controlled warehouses.
- Avoid direct sunlight and strong odors during shipment.
Tips for First-Time Tea Exporters
If you’re just entering the export market, these insider tips can help you start strong.
Leveraging Government Export Promotion Schemes
The Tea Board of India and Ministry of Commerce provide incentives under various schemes such as:
- Market Access Initiative (MAI)
- Transport and Marketing Assistance (TMA)
- Export Promotion Capital Goods (EPCG)
These programs offer financial assistance, rebates, and reduced export duties to new exporters.
Networking with Trade Associations and Exhibitions
Joining trade associations such as the Federation of Indian Export Organisations (FIEO) or the Indian Tea Association (ITA) provides access to valuable export data, buyer contacts, and policy updates.
Attending trade fairs like Tea & Coffee World Cup or Anuga Food Expo (Germany) can connect you with international buyers and distributors.
FAQs About Exporting Tea from India to the UK
Q1: Is a Tea Board license mandatory for exporting tea from India?
Yes. The Tea Board of India issues an exporter’s license, ensuring quality and traceability of exported tea.
Q2: What is the best type of tea to export to the UK?
Assam and Darjeeling teas are the most sought-after in the UK due to their rich flavor profiles. Organic and herbal teas are also gaining traction.
Q3: How long does it take to ship tea from India to the UK?
Typically, sea freight takes 25–35 days, while air freight takes around 5–7 days depending on customs clearance.
Q4: Are there any export incentives for tea exporters in India?
Yes, several government schemes like MEIS (Merchandise Exports from India Scheme) and TMA (Transport and Marketing Assistance) support tea exporters.
Q5: What packaging materials are preferred for the UK market?
The UK emphasizes eco-friendly and recyclable packaging materials, such as paper-based or biodegradable pouches.
Q6: Can small businesses export tea directly to the UK?
Absolutely. With proper documentation, licensing, and logistics support, even small tea brands can sell directly to UK buyers or online marketplaces.
Conclusion: Unlocking Global Opportunities for Indian Tea Exporters
Exporting tea from India to the UK is a rewarding venture that combines India’s rich tea heritage with one of the world’s most enthusiastic tea markets. From obtaining the right licenses and meeting quality standards to understanding customs procedures and marketing strategies—each step plays a vital role in your success.
With the UK’s growing appetite for authentic, organic, and ethically sourced teas, Indian exporters have immense potential to build lasting global brands. By adhering to this step-by-step guide, you can confidently navigate the export landscape and take your business to international heights.
